I AM – HISTORIC

Logo design & Motif for the Historic and 'I Am: Defining Me' brands.

PART I: THE MOTIF

I AM Motif Anchor

An idea the client wanted to build on was Africa's map being topped with a graduation cap. For them, this represented their mission of providing educational opportunities to prospective students from the specified region.

custom 'HBCU' lettering reminiscent of graffiti and traditional African Maasai Face Painting was added inside the map to tie the concept together.

PART II: THE WORDMARK

The last of this two-part project was creating the 'I AM' wordmark. Listening to the brief I could tell this was a mark that needed to be both responsively compact, to fit anywhere, and also functional whereby even after its intended use it can still be flexible.

I came up with a vision to use the cross-bar of the letter A in 'I AM' as a line, a space to define whatever the wielder wants to be, much like a traditional introduction, or a 'Hello I'm...' introduction name tag.

APPLICATION

The marks went on to live on a few merchandise, mainly buttons, bookmarks, intro-tags, and coffee mugs.

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